How to find the right business partner in South Korea

Updated: Feb 9

South Korea Business Partner

At present, Korea is one of the most rapidly developing countries in the world. The main reason behind its rapid growth is its rapidly growing manufacturing industry. In the past few years, Korea has made a significant place in the manufacturing market, and it is playing a key role in the Asia region. If we look at the past, we will find out that previously China was considered the leading manufacturer in the world. But now Korea has also made a significant place. Many manufacturers have shifted their businesses from China to Korea.

There are plenty of investors and individuals all around the world that want to be involved in the Korea market. Most businesses are sourcing high-quality products at low prices and reselling those products with good profit margins. But, the question here is how you can make a start? It is one of the most challenging tasks to take entry into a new market, and it comes with many hurdles.

Related: Thinking About Starting a Business in South Korea? | 6 Must Things to Know

When it comes to making an entry into the Korean market, there are plenty of ways to make it happen. Although there are multiple ways and methods to take entry into the Korean market, one of the most suitable and recommended ways to make it happen is to find a local business partner.

Related:7 things to must consider before sourcing a product

The local person you choose as a business partner in South Korea could be a distributor, manufacturer, agent, sales representative, system integrator, direct buyer, importer, or a strategic investor. It depends upon the industry in which you are stepping in and the type of products you will work on.

There are several ways to find a business partner in South Korea Like:

Through Internet And Search Engines

Korean business partner

We are living in a time of technology where the Internet and search engines are our necessities. One of the straightforward ways to find a business partner in South Korea is to search the Internet. You can use different search engines like Google, Yahoo, Bing, Etc to search for local Korean business partners. These could be both firms and individuals, and you can easily collaborate with them. If you are good enough on internet surfing, you will easily find a suitable person or firm that could be your local partner in South Korea.

Through Social Media Platforms

There are plenty of social media platforms like Facebook and Linkedin that you can use for finding a business partner in South Korea. You can easily get in touch with Korean locals through these platforms and communicate with them. It is one of the easiest ways to search for Korean people's profile. You can use different filters for searching like age, location, interest, etc. to explore people's profiles, which is a great option. You can form a long-term business deal using this method if you do things in the right manner.

Business Opportunity Events

Different countries organize business opportunity events worldwide to find people who can invest in their country. Korea also organizes such events. You can be a part of one of these events and can meet with Korean locals there. It can help you to find the right business partner that suits your needs and requirements. You can have a face-to-face meeting with a person, and it will help you understand if you can get along with each other or not, which is very critical when you do business on a partnership basis.

Although all these methods can be used to find the right business partner in Korea, each of these methods has some challenges that you need to overcome if you want to make your business successful. This article will discuss some common challenges that most people face when they try to find business partners from South Korea.

What Challenges do You Face?

Cultural Difference

The first challenge you will face when you step into the Korean business market is the cultural difference. Every country has its own culture, customs, and values. If you want to do business in a specific country, you need to understand that country's culture and costumes. Korea also has its unique culture and traditions that 99% of the people of Korea follows. If you want to do business with a Korean local and make them your partner, you need to understand Korea's culture and analyze how things work there.

Language Barrier

One of the most frequent issues people face when they plan to start a South Korea business is the language barrier. Almost 90% of Koreans can only speak and understand the Korean Language. The remaining 10% can speak English, but still, their English is not too good. The Korean government spends millions of dollars each month to educate the people and teach them the English language. Yet, most Koreans prefer to use their mother tongue, which creates a huge barrier between Korea and the rest of the countries. Most people who do business in Korea have dedicated translators that help them communicate with their business partners in Korea. There are companies like KR Sourcing that provide these services.

Different Business Ethics

South Korea Business

Business ethics vary from region to region. Every country has its business ethics, and if you want to do business with a partner of that country, you need to understand the business ethics of that country. It will help you to know how you can survive in that market by satisfying your customers. You need to understand the business rules and regulations in a foreign country in which you plan to do business.

Related: 7 South Korean Business Etiquette you must know

What do You need To Consider When Finding a Business Partner in South Korea?

When it comes to picking up a business partner in South Korea, most people use the wrong criteria. When choosing a business partner, you need to consider the qualities you want to have in your business partner. We will discuss some things that you can consider when choosing a business partner from South Korea.


When it comes to running a successful business experience plays a key role. If you find an experienced partner, then you can be assured that they can handle their work on their own and you don't always need to help them. They should have a necessary skill set to run the business even in your absence.

You need to think about what experience you want your partner to have. Do you prefer if they have done similar jobs before with someone else or prefer if they have been a partner of any other person in the same field? It depends upon your choice, but your main focus is the experience here.

Skill Set

Korean business

When you are choosing a partner from South Korea, you need to focus on the skill set. You need to think about what skill set your partner has and what kind of skills you need to make your business successful. At present, you need both soft and hard skills to survive through the cut-throat economy. Hard skills include teaching something, exceptional management abilities, team-building capabilities, etc. Soft skills usually include personality traits like hard-working, behavioural qualities, leadership skills, etc.


If you want to run a successful business, you and partner must have the same vision. Both of you must be on the same page if you're going to make your company successful. It is essential because you can achieve your goals more quickly by doing this as both of you will move in the same direction and pursue the things similarly.


In business partnerships, reliability and trustworthiness matter a lot. So, when choosing a partner, you need to be assured that your partner is reliable and trustworthy. You should be able to rely on them with the most critical tasks of your business. Otherwise, the partnership won't last long, and you can suffer from a loss in your industry.

Related: Do I Need a Sourcing Agency to Find Korean Suppliers? A Detailed Answer

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